{"id":88566,"date":"2020-03-06T07:33:16","date_gmt":"2020-03-06T07:33:16","guid":{"rendered":"https:\/\/www.techtarget.com\/?p=88566"},"modified":"2020-07-07T22:46:56","modified_gmt":"2020-07-07T22:46:56","slug":"how-128-technology-increased-lead-generation-by-20x-with-priority-engine","status":"publish","type":"post","link":"https:\/\/www.techtarget.com\/how-128-technology-increased-lead-generation-by-20x-with-priority-engine\/","title":{"rendered":"How 128 Technology Increased Lead Generation by 20x with Priority Engine"},"content":{"rendered":"

An interview with successful technology sales and marketing innovator Kenny Dellovo, Lead Development Manager at 128 Technology<\/strong><\/h2>\n

128 Technology\u2019s innovative networking solution enables enterprises and service providers to build service-centric fabrics that deliver breakthroughs in simplicity, security, performance, and savings. Kenny is an experienced demand generation marketer and lead development rep with over a decade of experience in B2B technology. Check him out on LinkedIn.<\/em><\/a><\/p>\n

What are some of the business challenges you face at 128 Technology? <\/strong><\/h4>\n

The main challenges we face are identifying which leads are the highest priority, keeping up with the competition, and getting in front of customers at the right time with the right message. As a startup, our resources are limited, so we need to make sure we are spending our time effectively to convert more leads.<\/p>\n

Tell us how you\u2019ve structured your campaigns with Priority Engine?<\/strong><\/h4>\n

\"using<\/strong><\/h4>\n

We get an automated email delivered weekly that gets uploaded to our marketing automation system. Depending on the prospect\u2019s interest based on the insights from Priority Engine, they go into a specific drip campaign. They get targeted and personalized messaging, and based on how they engage with that content, they go in different paths. So, if they\u2019re visiting our website, they will get a personalized email from me. If they\u2019re not opening that email, we send them additional content, like educational content on our product, until there is a certain level of engagement.<\/p>\n

How do you leverage Priority Engine insights for your prospecting outreach? <\/strong><\/h4>\n

When I\u2019m prospecting, I lean on Priority Engine insights to highlight specific topics that are relevant to the person\u2019s interests. I\u2019m always shaping my pitch to hit on what they care about. If they have an interest in network security, I shape my pitch to hit on more of our network security features. It\u2019s about highlighting the specific topics that will be relevant to the individual based on the purchase intent and insights we get from Priority Engine.<\/p>\n

How does your team utilize Inbound Converter? <\/strong><\/h4>\n

The main thing we use Inbound Converter for is retargeting. Additionally, we\u2019re sharing information from Inbound Converter with our sales team to give them more data on where they should be spending their time and who to spend it with. That way we can say, \u2018this account you\u2019re working with, or this account you haven\u2019t heard from in a few months, was on the site this week and they\u2019re also showing intent signals from Priority Engine. We suggest you reach out and have a conversation.\u201d As a result, we\u2019re seeing engagement from people we weren\u2019t previously seeing engagement from before Priority Engine.<\/p>\n

What results have you seen since partnering with TechTarget? <\/strong><\/h4>\n

The first impact we saw from our relationship with TechTarget was an influx of leads into our database \u2013 20x lead growth month-over-month. With Priority Engine, we\u2019re sparking better conversations, increasing webinar attendance and setting more meetings.<\/p>\n

A big thank you to Kenny for sharing your experience with us. We look forward to hearing about more of your successes with TechTarget in the future!<\/strong><\/h4>\n

If you\u2019re interested in sharing your TechTarget story with us, feel free to reach out to Sarah Geissler<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

An interview with successful technology sales and marketing innovator Kenny Dellovo, Lead Development Manager at 128 Technology 128 Technology\u2019s innovative networking solution enables enterprises and service providers to build service-centric […]<\/p>\n","protected":false},"author":35479,"featured_media":99546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,832],"tags":[3726,168,286,405,411,531],"yoast_head":"\nHow 128 Technology Increased Lead Generation by 20x with Priority Engine - TechTarget<\/title>\n<meta name=\"description\" content=\"This blog showcases how 128 Technology is using Priority Engine from TechTarget to increase lead generation by 20x month over month.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techtarget.com\/how-128-technology-increased-lead-generation-by-20x-with-priority-engine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How 128 Technology Increased Lead Generation by 20x with Priority Engine\" \/>\n<meta property=\"og:description\" content=\"This blog showcases how 128 Technology is using Priority Engine from TechTarget to increase lead generation by 20x month over month.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techtarget.com\/how-128-technology-increased-lead-generation-by-20x-with-priority-engine\/\" \/>\n<meta property=\"og:site_name\" content=\"TechTarget\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-06T07:33:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-07T22:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techtarget.com\/wp-content\/uploads\/2020\/07\/128-Tech-resources.png\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sarah Geissler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Geissler\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.techtarget.com\/how-128-technology-increased-lead-generation-by-20x-with-priority-engine\/\",\"url\":\"https:\/\/www.techtarget.com\/how-128-technology-increased-lead-generation-by-20x-with-priority-engine\/\",\"name\":\"How 128 Technology Increased Lead Generation by 20x with Priority Engine - 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