Marketing
“TechTarget has really helped us to tell our story to our target and existing end users through content syndication. Priority Engine allows us to acquire the highest-propensity individuals.”
“By having both the lead-level data as well as the account-level data, we are able to see a midway in terms of influence and how exactly the digital campaigns attribute and influence opportunities in the pipeline.”
ABM
“We were always able to prioritize at the account level. Now being able to do that at the prospect level is a great value-add for our SDR team.”
Sales
“Priority Engine has helped us provide Sales with the contacts and intent data to better prioritize their outreach and tailor their conversations to break in.”
Marketing, Sales
“Our sales reps really like Priority Engine and how easy it is to use. It’s been a big factor in helping them book meetings and progress deals.”
Marketing, Sales
“With Priority Engine we can see exactly what a person is looking at, easily understand the behavior at the person-level, and decide if we want to include them in a campaign or event using relevant and recent information.”
Marketing, Sales
“With Priority Engine, not only are we reaching our MQL goals, but we know what the accounts are researching. We can feel confident when reaching out to people.”
ABM, Marketing, Sales
“Once the sales team started to use Priority Engine, we saw immediate results. We began to find more leads and prospects and convert more opportunities.”
Marketing
“We need leads that are pre-qualified, and that’s where Priority Engine comes in.”
Marketing
“The conversion rate we’re seeing from Priority Engine is the highest of any source we’ve ever seen. That’s because of the quality of the conversations we’re having with prospects.”
Marketing, Sales
“It’s very easy for me to prove ROI with Priority Engine. In the last quarter, we have had six opportunities directly attributed to Priority Engine.”
Marketing, Sales
Cornerstone OnDemand | Business Applications
Brenna Lenoir
Director of Field Marketing, Cornerstone OnDemand“With TechTarget’s Confirmed Projects™, we can validate that we were right to include the account in our program. It gives us more insight on how to approach that prospect to have really productive conversations.”
ABM, Marketing, Sales
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