ABM, Sales
“TechTarget really used the data to understand the customers’ wants and needs and get the right content in front of them.”
“Priority Engine allows you to look at the buying group and all the other contacts, put your research together and actually build a conversation.”
Marketing
“Cold calling is dead. The more we arm ourselves with data, the more credibility we have. With the help of TechTarget’s Priority Engine, we start to understand buying cycles.”
Sales, Marketing
“By targeting the correct people, we use vendor interest, topic interest and intent signals to create meaningful conversations.”
ABM, Marketing, Sales
“Priority Engine has helped us become more efficient. Our salespeople are now finding real people and making real connections.”
Marketing
“The way TechTarget allows us to integrate data into our systems helps fuel our own best practices. And they give us all the training we need.”
Marketing, ABM
128 Technology | Networking
Kenny Dellovo
Lead Development Manager“The first impact we saw from our relationship with TechTarget was an influx of leads into our database – 20x lead growth month over month. We’re sparking better conversations, increasing webinar attendance and setting more meetings.”
Marketing
“We uploaded individual lists from account managers into Priority Engine and directly messaged these people with personalized communications directly from the sales team. Those have been working so well!”
Sales, Marketing
“We’re using Priority Engine to understand the interests of net new accounts and which competitors and alliances are in those accounts. We’re shaping the messaging, content and outreach using TechTarget insights.”
Marketing
“With intent data, the levels of engagement from the people in those nurture streams outperform other nurture tracks 3 to 1. We know to deliver the right content at the right time.”
Marketing, Sales
“Priority Engine gave me the absolute right person to talk to who was in charge of evaluating vendors. It’s magic.”
Sales
“TechTarget provided a good mix of lead gen and brand awareness. We’re running syndication across all the TechTarget web properties.”
Marketing
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