June 2, 2023
John Steinert CMO
Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […]
May 23, 2023
Alicia Borchardt Marketing Programs Manager
A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because […]
February 27, 2023
Fiona O'Connor Senior Content Marketing Manager
Like with many new B2B solutions, early adoption of purchase intent data has depended on broad tactical use cases. Then as providers and users become more comfortable, they begin to […]
January 27, 2023
John Steinert CMO
Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more […]
December 15, 2022
Adam Davis Sr. Director, Brand Solutions
When the economy is strong, display ad spend flows like a river after a rainstorm. Fully approved budgets fund targeted impressions that drive engagement and consideration. However, as all marketers […]
December 5, 2022
Garrett Mann Senior Director, Corporate Communications
While there are some similarities to enterprise technology purchasing, factors driving Healthcare Tech purchasing decisions, and especially those who participate in them, can be quite different. Based on TechTarget’s knowledge […]
November 21, 2022
Mike Cotoia Chief Executive Officer
First blog in a series from TechTarget CEO Mike Cotoia With the rise of digital commerce, one of the really interesting developments we’ve all become attuned to is how our […]
November 8, 2022
Kamile Vilkelyte Marketing Manager
There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an […]
August 31, 2022
Fiona O'Connor Senior Content Marketing Manager
Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting […]
August 1, 2022
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, […]
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