May 5, 2023
Fiona O'Connor Senior Content Marketing Manager
As more and more pressure is placed on partner marketing teams to execute and scale their programs, having a strong plan in place is critical to the road to success. […]
April 21, 2023
Eric Pan Head of Global Partner + Alliance Marketing, Oracle
This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]
March 1, 2023
Joseph George VP, Global Alliances, Industry & Product Marketing, HPE
Joseph George (Hewlett Packard Enterprise) discusses how strategic alliance marketing can adapt and innovate for better performance across partnerships.
February 28, 2023
Kristin Heisner Head of Global Partner Marketing, Commvault
This blog is a part of a series highlighting the perspectives of partner marketing executives across the globe. You’ll hear our guest writers’ experiences facing challenges in the partner ecosystem […]
July 20, 2022
Fiona O'Connor Senior Content Marketing Manager
There’s so much goodness to be gained simply by executing Partner Marketing really well (and if you think it’s easy, you must be new to the game!), but how do […]
June 3, 2022
Fiona O'Connor Senior Content Marketing Manager
Recently executed research by Enterprise Strategy Group™ (ESG) surveyed 700 IT decision makers to better understand where IT buyers plan to invest in 2022 and 500 partners to learn how […]
May 6, 2022
Fiona O'Connor Senior Content Marketing Manager
In our many conversations with partner marketing teams, we’ve seen a wide range of approaches when it comes to marketing with partners and marketing through partners. For a better understanding […]
February 25, 2022
Fiona O'Connor Senior Content Marketing Manager
Success of any go-to-market partnership or alliance depends on a shared belief that, together, these two companies can be more impactful in the market than each could on its own. […]
December 23, 2021
Fiona O'Connor Senior Content Marketing Manager
No matter what stage of your partner marketing evolution, identifying and understanding ROI helps keep up the momentum. For the latest insights into how organizations are developing partner programs that […]
November 11, 2021
Susan Smith Integrated Publisher & Director, Enterprise Strategy Group Enablement
There are a lot of really interesting and innovative IT projects happening around the world every day. And let’s be honest, the involved teams rarely get the recognition they deserve. […]
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