February 8, 2022
Chris Brookes Product Marketing Manager, APAC
Each year TechTarget partners with hundreds of B2B tech companies across APAC to execute their marketing strategies. We recognize our top performing partners with our annual Archer Awards. So, what […]
June 26, 2020
David Lane Director of Customer Success, APAC
As we all continue to get used to the ‘new normal’ in our personal lives, many of us also need to adjust the approach we take in our professional lives. […]
August 17, 2017
Byrony Seifert SVP, Product Operations
In my previous post, I addressed the importance of budgeting for localized content. In this follow-up post, you will find three important data points that will help you better build […]
August 3, 2017
Byrony Seifert SVP, Product Operations
If you are worldwide centralized technology marketer, the matter of localized content for non-English speaking countries is undoubtedly an important area of discussion for you and your teams. The typical […]
September 13, 2016
I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]
July 12, 2016
An interview with Shirley Xie – Country Manager, TechTarget China In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in countries […]
June 28, 2016
Shamim Narayan Product Manager - APAC
Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]
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