Effective methods for global campaign building, follow-up strategies and content creation across global regions.
November 8, 2022
Kamile Vilkelyte Marketing Manager
There are two prongs to all your B2B sales and marketing efforts that drive revenue: customer acquisition and customer retention. These approaches are often pitched against each other in an […]
August 25, 2022
Byrony Seifert SVP, Product Operations
This article is a summary of the webinar, ‘Tethering Brand & Buyer: Targeting your brand in a changing digital B2B space’ and is part of a series of content we’re […]
June 27, 2022
Byrony Seifert SVP, Product Operations
Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than […]
June 22, 2022
Voula Hantziantonakis Senior Customer Success Manager, EMEA
This is the second part of a blog series on how marketers can better build and optimize content for EMEA. You can read Part 1 here. The truth is – […]
June 20, 2022
Voula Hantziantonakis Senior Customer Success Manager, EMEA
Content is the number one building block in the overarching category of customer experience (CX). How to successfully build your content efforts, in the ever-shifting move to more and more […]
May 11, 2022
Jat Hayer VP of Sales, EMEA
Doing Account-Based Marketing (ABM) well in EMEA is not easy. In fact, two out of every three ABM programs don’t reach their goals. It doesn’t help that ABM is not […]
May 24, 2018
Garrett Mann Senior Director, Corporate Communications
GDPR is almost upon us. At first glance, it’s hard to envision GDPR as having a wildly positive effect on marketing departments, right? Many pundits are touting doom and gloom […]
November 2, 2017
Voula Hantziantonakis Senior Customer Success Manager, EMEA
In September we hosted our 3rd Priority Engine User Roundtable in London and we heard insight from current clients on how they are driving success from Priority Engine. Interestingly, the […]
September 14, 2017
Brent Boswell Managing Director, EMEA
Insight from marketing leaders at TechTarget’s London ROI Summit Data is an essential component to any MarTech infrastructure, and investment in good quality data is crucial to the pipeline value […]
August 17, 2017
Byrony Seifert SVP, Product Operations
In my previous post, I addressed the importance of budgeting for localized content. In this follow-up post, you will find three important data points that will help you better build […]
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