August 1, 2022
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, […]
July 21, 2022
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]
July 5, 2022
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]
June 20, 2022
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]
June 7, 2022
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially […]
June 19, 2019
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
This past week, we welcomed our full editorial team from all around the world to our headquarters at TechTarget for our annual meetings. It was truly amazing to see the […]
March 29, 2019
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
I’m a sales guy—and I love what’s going on right now in marketing. You call it ABM. I call it the right way for sales and marketing to work together […]
June 23, 2017
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
Recently, I came across this article from Marketo on how to assess the relevancy of third party B2B intent data. It provides a good rundown on B2B purchase intent data, […]
April 11, 2017
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
Over the last couple of years we’ve witnessed an influx of insufficient quality content and a rise of generic uninformative news splashed across the web for the purpose of volume […]
February 28, 2017
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
As I have laid out in my previous posts on this subject, I have another new story to share about the power of purchase intent insight – this time relative to recent […]
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