Garrett Mann

Senior Director, Corporate Communications

Healthcare Tech Buyers
How to Find and Influence More Healthcare Tech Buyers

Garrett Mann Senior Director, Corporate Communications

While there are some similarities to enterprise technology purchasing, factors driving Healthcare Tech purchasing decisions, and especially those who participate in them, can be quite different. Based on TechTarget’s knowledge […]

getting_next_level_ABM_intent_data
Getting to Next-Level ABM with Intent Data

Garrett Mann Senior Director, Corporate Communications

The recent B2B Marketing Exchange virtual event (June 7-10) focused on “Next-Level ABM.” Together with Content Director Andrew Gaffney, TechTarget’s CMO John Steinert got to host a virtual roundtable on […]

customer experience
How Sellers Can Provide a Better Customer Experience in the Current Business Environment

Garrett Mann Senior Director, Corporate Communications

Decision-making is never merely rational. Emotions play a big part in purchasing, even in B2B. Right now, it is more important than ever for sellers to recognize this. That is […]

inside sales performance
“Insider Insights”: How Behavioral Data Drives Better Inside Sales Performance

Garrett Mann Senior Director, Corporate Communications

According to recent research, just 24.3% of salespeople exceeded their quotas in the previous year. And despite their best efforts, we’ve found that salespeople have continued to struggle without ways […]

B2B event marketing ROI
4 Steps to Increasing Event ROI with Intent Data

Garrett Mann Senior Director, Corporate Communications

There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But […]

GDPR
GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize

Garrett Mann Senior Director, Corporate Communications

GDPR is almost upon us. At first glance, it’s hard to envision GDPR as having a wildly positive effect on marketing departments, right? Many pundits are touting doom and gloom […]

data hygiene
Leveraging GDPR Preparation into Better Attribution and Data Hygiene for All

Garrett Mann Senior Director, Corporate Communications

The other day I was meeting with my CMO to discuss client GDPR readiness, when the conversation abruptly shifted to clients dealing with data quality overall. This is often a […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Senior Director, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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