Blog Topics Archives

July 14, 2022

MarTech & SalesTech: Opportunities at the Intersections

Fiona O'Connor Senior Content Marketing Manager

Accelerating digital transformation is impacting B2B organizations at both strategic and operational levels. We’ve seen many of our own customers working hard to accelerate their GTM evolution. Together, we’ve recognized […]

July 6, 2022

Making Sense of Intent Data for Sales and Marketing Pros

Fiona O'Connor Senior Content Marketing Manager

Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution providers […]

July 5, 2022

Why Account-level Insight Can’t Get You Where You Need to Be: Dependencies for Improving GTM Performance

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

June 28, 2022

A Short Guide to ABM Engagement, Part 1: Sales

Fiona O'Connor Senior Content Marketing Manager

Part of a three-part guide exploring some typical areas of difficulty organizations experience on the ABM development journey. Part 1 covers Sales, Part 2 covers Marketing and Part 3 covers […]

June 28, 2022

A Short Guide to ABM Engagement, Part 2: Marketing

Fiona O'Connor Senior Content Marketing Manager

Part of a three-part guide exploring some typical areas of difficulty organizations experience on the ABM development journey. Part 1 covers Sales, Part 2 covers Marketing and Part 3 covers […]

June 28, 2022

A Short Guide to ABM Engagement, Part 3: Sales Development

Fiona O'Connor Senior Content Marketing Manager

Part of a three-part guide exploring some typical areas of difficulty organizations experience on the ABM development journey. Part 1 covers Sales, Part 2 covers Marketing and Part 3 covers […]

June 27, 2022

Conversation Engine Thinking: What It Is and How It Can Power Your Brand, from an EMEA Perspective

Byrony Seifert SVP, Product Operations

Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than […]

June 22, 2022

EMEA Marketer’s Content Toolbox: How to Drive Growth Through Content (Part 2)

Voula Hantziantonakis Senior Customer Success Manager, EMEA

This is the second part of a blog series on how marketers can better build and optimize content for EMEA. You can read Part 1 here. The truth is – […]

June 20, 2022

Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]