June 20, 2022
Voula Hantziantonakis Senior Customer Success Manager, EMEA
Content is the number one building block in the overarching category of customer experience (CX). How to successfully build your content efforts, in the ever-shifting move to more and more […]
June 7, 2022
Steve Niemiec Chief Operating Officer & Chief Revenue Officer
In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially […]
June 3, 2022
Fiona O'Connor Senior Content Marketing Manager
Recently executed research by Enterprise Strategy Group™ (ESG) surveyed 700 IT decision makers to better understand where IT buyers plan to invest in 2022 and 500 partners to learn how […]
May 11, 2022
Jat Hayer VP of Sales, EMEA
Doing Account-Based Marketing (ABM) well in EMEA is not easy. In fact, two out of every three ABM programs don’t reach their goals. It doesn’t help that ABM is not […]
May 6, 2022
Fiona O'Connor Senior Content Marketing Manager
In our many conversations with partner marketing teams, we’ve seen a wide range of approaches when it comes to marketing with partners and marketing through partners. For a better understanding […]
April 29, 2022
Fiona O'Connor Senior Content Marketing Manager
The thinking around B2B demand gen strategy is rapidly evolving. Until recently, demand gen organizations were laser-focused on lead volumes – how to identify, convert and qualify them. The thinking […]
April 29, 2022
Chris Brookes Product Marketing Manager, APAC
An interview with Marcelo Loustau, Head of Demand, APAC – MOI Global Content development is an essential part of any tech vendor’s marketing strategy, and yet often marketers struggle with […]
March 31, 2022
Fiona O'Connor Senior Content Marketing Manager
When we take a closer look at what many ABM programs look like – the tactics they employ, the measures, etc. – there’s still confusion among marketers about the goal. […]
March 21, 2022
John Steinert CMO
ABM observations and learnings from 2022’s B2B Marketing Exchange I’ve just gotten back from B2BMX in Scottsdale, the first face-to-face event I’ve attended in exactly two years. Among the many […]
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