May 18, 2015
Vince Bitel VP of Creative Services
Years of customer relationship building, brand management and creative strategy are just no match for the use of goofy cartoons, people icons that oddly have no faces and nonspecific renditions […]
May 12, 2015
Bob Lapsley Senior Manager, Integrated Marketing
Last Thursday, May 7th, we hosted our 35th TechTarget ROI Summit in Austin, TX. Over 80 of the area’s top tech marketers convened for a morning event chock-full of invaluable […]
May 12, 2015
Courtney Kay VP of Field Marketing
Did you know by 2030 Millennials will outnumber Boomers by 20 million? They already represent just under half of the folks researching our products (AdAge). I’ve been doing a fair […]
May 5, 2015
Courtney Kay VP of Field Marketing
Priority Engine is a product we announced in January that essentially opens our massive database of IT buyers (along with their solution interests and vendor activity) to your database. Why […]
April 28, 2015
Garrett Mann Senior Director, Corporate Communications
Social media is no longer a tactic or channel that B2B marketers can choose to ignore or use optionally. It is a powerful tool to communicate with your customers, distribute […]
April 27, 2015
Courtney Kay VP of Field Marketing
In 2015 Millennials will become the largest living generation. As a B2B marketer, why should you care? Because millennials now make up almost half of the audience researching B2B purchases, […]
April 21, 2015
Lisa Dennis President
EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]
April 14, 2015
Garrett Mann Senior Director, Corporate Communications
I know what you’re thinking: “Did he just tell me to market content to your own sales teams? Why would I do that? They work for the same company that I do. In […]
April 7, 2015
Peter Ross VP, Corporate Marketing
Texas Technology Marketers Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide. Our next stop will be in the Lone Star […]
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