Lead engagement has always been difficult, and in the post-Covid era it has become even tougher. With inboxes overcluttered and prospects increasingly tough to reach by phone, how can you separate your outreach from the pack and improve conversion?
In the recent webinar Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion, Min Erh Mah, JAPAC marketing director at Palo Alto Networks, Alan Ho, vice president of international marketing at DataStax, Tom Walker, TechTarget’s inside sales manager, and Jireh Tay, TechTarget APAC client consulting manager, broke down their best practices to increase efficiency in a tech company’s lead follow-up strategy. This e-book shares the most important takeaways to help your marketing and sales teams.
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