Effective Content Distribution in a Competitive Digital World

You may have the best content in the world, but if you aren’t distributing it where buyers already consume information, your content will go to waste. That’s why it’s essential for marketers to have a clear plan of where their content “lives” so buyers can easily discover it.

In this infographic we look at findings from TechTarget’s 2022-2023 Media Consumption and Vendor Engagement Study. In this report, you’ll explore:

• Where buyers are conducting their research and what channels they prefer.
• How buyers’ media preferences change throughout research stages.
• Tips to evolve your content distribution strategy to better reach buyers.