The Modern IT Buyer’s Research Journey

As the IT landscape continues to change, so do tech buyers. That’s why it’s critical for companies to have a clear understanding of how their buyers conduct industry research, gather information about
vendors and engage with content.

In this infographic we look at findings from TechTarget’s 2022-2023 Media Consumption and Vendor Engagement Study. In this report, you’ll explore:

• What today’s buyer’s tech purchase journey looks like and how it has changed.
• Content and engagement preferences of different roles within the buying team.
• Tips to build out a content library that gives you a competitive advantage.