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Strategy & GTM Expertise

Improve GTM Strategy and Execution Continuously Leverage Market Experts More About Strategy & GTM Expertise

Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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ABM/ABX

Enhance Target Account Lists Prioritize Target Account Lists Engage Target Accounts Uncover Buying Team Contacts Measure Success More About ABM/ABX

Tech Marketing

Enhance Your Contact Database Build Awareness Generate Better Leads Drive In-Person Event Attendance Deliver Virtual Events Convert Website Visitors Enable Sales & Channel More About Tech Marketing

Partner Marketing

Partner Program Strategy Channel Sales Enablement & Recruitment Partner Marketing Visionaries Community More About Partner Marketing

The Partner Marketing Visionaries™ Summit Explores Key Areas Within Strategic Partnerships
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Tech Sales

Prioritize Outreach Reach the Right Prospects Improve Response Rates Access Live Projects Generate Meetings & Opps More About Tech Sales
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Products

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Demand Gen & ABM/ABX

Priority Engine Lead Generation Custom Content Contact Data Services Demand Gen & ABM/ABX

Brand Consideration

Data-Driven Display Custom & Native Web Sites Brand Consideration

Sales Enablement

Sales-Quality Leads Priority Engine Custom Content Sales Enablement

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Why TechTarget

Why TechTarget

Audiences

Intent Data

Engines of Business Outcomes

Supporting Your GTM

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Audiences

Connect with more active buying teams and shape the decisions they make
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TechTarget and BrightTALK: The Best Audience for Your Enterprise Tech
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Intent Data

A competitive advantage, available only at TechTarget
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Engines of Business Outcomes

Much more than technology, we guide you and help you to scale
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Supporting Your GTM

From build, through execution, to optimization, we’re there for you
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Solutions

Solutions

Strategy & GTM Expertise

ABM/ABX

Tech Marketing

Partner Marketing

Tech Sales

View Our Solutions

Strategy & GTM Expertise

Improve GTM Strategy and Execution

Continuously Leverage Market Experts

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Improve GTM Strategy and Execution

We help you get the strategy right and then execute it better.
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Continuously Leverage Market Experts

When you can stop guessing, every action becomes more effective.
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Technology Spending Intentions and Buyer Behavior in an Uncertain Economic Climate
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ABM/ABX

Enhance Target Account Lists

Prioritize Target Account Lists

Engage Target Accounts

Uncover Buying Team Contacts

Measure Success

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Enhance Target Account Lists

Beyond lookalikes, we show you what's actually happening in your markets.
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Better ABM: Five Lessons Developer Marketing Can Teach All ABMers
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Prioritize Target Account Lists

Healthier pipelines come fastest from jumping on the demand that’s active now.
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ABM Success Is Driven by People
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Engage Target Accounts

Better ways to be present and relevant to the people that matter.
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A Short End-to-End Guide to ABM Engagement
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Uncover Buying Team Contacts

Practical de-anonymization for marketing and sales.
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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Measure Success

Track alignment, progress and opportunity.
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Capitalizing on ABM Engagement: Measure Right, then Optimize
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Tech Marketing

Enhance Your Contact Database

Build Awareness

Generate Better Leads

Drive In-Person Event Attendance

Deliver Virtual Events

Convert Website Visitors

Enable Sales & Channel

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Enhance Your Contact Database

Cleanse and append as needed.
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The Right Contacts, Clean and Complete
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Build Awareness

Be in front of the best audience, hyper-targeted and hyper-efficient.
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Tap into the Power of Brand Advertising
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Generate Better Leads

Quality comes from the right audience in the right context.
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The Modern Demand Gen Engine: Everything You Need to Know to Succeed
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Drive In-Person Event Attendance

Events pay off when you get more of the right people to attend.
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Using Intent Data to Improve Event Marketing
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Deliver Virtual Events

Presence and relevance where more buyers want you to be.
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Flip the Switch on Virtual Events
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Convert Website Visitors

We illuminate the engaged web visitors that remain anonymous to you, so can convert more of them.
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Convert More Web Visits to Leads with Priority Engine™ Inbound Converter
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Enable Sales & Channel

Because many Sales and Partner organizations require more.
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Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
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Partner Marketing

Partner Program Strategy

Channel Sales Enablement & Recruitment

Partner Marketing Visionaries Community

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Partner Program Strategy

The more precise and clear your partner marketing strategy, the more efficient and effective your rollout can be.
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Marketing with and through Partners: The Power of Co-Marketing
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Channel Sales Enablement & Recruitment

Behavioral targeting of active prospects to grow your channel ecosystem.
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Achieving Channel Growth by Recruiting Influential MSPs
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Partner Marketing Visionaries Community

A leadership- and practitioner-focused community—for partners, by partner marketers.
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The Partner Marketing Visionaries™ Summit Explores Key Areas Within Strategic Partnerships
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Tech Sales

Prioritize Outreach

Reach the Right Prospects

Improve Response Rates

Access Live Projects

Generate Meetings & Opps

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Prioritize Outreach

Your direct route to productivity improvement.
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How Does Your Sales Development Program Measure Up?
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Reach the Right Prospects

Optimize effort for higher total returns.
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Is Bad Outreach Killing Your Business?
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Improve Response Rates

Maximize conversion by being relevant.
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Frightening Realities: Improve SDR Impact
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Access Live Projects

Penetrate solution projects you can't otherwise see.
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Accelerate Pipeline with TechTarget’s Confirmed Projects™
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Generate Meetings & Opps

Outreach that's on-point for real buyers.
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Inside Sales: It's Time to Bury Your Cold Contact List
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Products

Products

Demand Gen & ABM/ABX

Brand Consideration

Sales Enablement

Strategic Services

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Demand Gen & ABM/ABX

Priority Engine

Lead Generation

Custom Content

Contact Data Services

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Priority Engine

The industry’s only opt-in, Prospect-Level Intent™ data
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Making Sense of B2B Purchase Intent Data and Putting It to Use
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Lead Generation

AI-driven, contextually precise syndication leads that convert
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Beware of ROI Killers: Boost Lead Generation With Intelligent Automation
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Custom Content

Trusted, research-based content by analysts and experts that moves prospects through your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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Contact Data Services

Over 70 million high-quality U.S. contacts to enrich your database
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The Right Contacts, Clean and Complete
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Brand Consideration

Data-Driven Display

Custom & Native Web Sites

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Data-Driven Display

Targeted advertising solutions reaching the web’s most active B2B tech buyers
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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
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Custom & Native Web Sites

Customized online environments for deep user engagement
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3 C's for Understanding Real Intent Data: Context, Content and Contacts
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Sales Enablement

Sales-Quality Leads

Priority Engine

Custom Content

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Sales-Quality Leads

Verified active deal reports detailing confirmed tech-project plans
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Accelerate Your Pipeline with High-Quality Leads and Confirmed Projects™
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Priority Engine

The industry’s only opt-in, Prospect-Level Intent™ data
Learn More

Making Sense of B2B Purchase Intent Data and Putting It to Use
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Custom Content

Trusted, research-based content by analysts and experts that moves prospects through your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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Strategic Services

Research, Advisory & Consulting

Custom Research & Consulting

Strategic Buyer Insights

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Research, Advisory & Consulting

Expert guidance for strategic planning, product development, messaging ideation and positioning to improve GTM execution
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Custom Research & Consulting

Competitive analysis, partner program optimization and other custom services that deliver client-specific insights to increase GTM opportunities
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Enterprise Strategy Group: Go-to-market Expertise to Help You Win
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Strategic Buyer Insights

Customized reports combining buyer intent data, market trends and research to guide your GTM
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What Is Great Content for Buyers and Why's It So Hard?
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Customers
Resources
- Resource Library
- Blog
Company
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Resources
The Impact of Sustainability on IT Buying Decisions

Webinar
Market Intelligence

The Impact of Sustainability on IT Buying Decisions

Featuring

John McKnight

John McKnight

Executive Vice President, Research & Strategy, Enterprise Strategy Group

Jon Brown

Jon Brown

Senior Analyst, IT Operations, Enterprise Strategy Group

Tony Palmer

Tony Palmer

Principal Analyst, Technical Validation Services, Enterprise Strategy Group

Aviv Kaufmann

Aviv Kaufmann

Principal Analyst, Economic Validation Services, Enterprise Strategy Group

Latest sales & marketing thinking See all resources

Webinars/Events

Market Intelligence

Analyst Insights for GTM Actions: Leveraging Market Trend Data to Out-Market Your Competition

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Market Intelligence

Aligning to European IT Priorities to Drive Buyer Engagement

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Intent Data

Cracking the Buyer’s Journey with Intent Data

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Market Intelligence

Highlights from Our North American 2023 IT Priorities Study

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