Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

Context and Quality

Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […]

On the B2B Horizon: 2023 Priorities

2023 priorities

Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting […]

Making Sense of Intent Data for Sales and Marketing Pros

Intent data for sales

Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution providers […]

Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data

AI vs. purchase intent

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

Real Purchase Intent Data

In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially […]

A Practitioner’s Brief on Intent Data

intent data

Whether you’ve already jumped in or haven’t yet started with intent data, 2022 is going to be a big year. To help you sort through the details, BrightTALK is hosting […]

Get the Most Out of Purchase Intent Data from the Start

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Based on the webinar: Delivering on The Promise of Intent: Applying Real Insights to Accelerate Marketing & Sales Results. The purchase intent data ecosystem is evolving quickly, with a growing […]

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