3 Ways to Use Intent Data to Improve ABM Outcomes

ABM outcomes

A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because […]

Multi-Threading: Successfully Bring Buying Teams Together

Multi-threading

Data shows that B2B buying decisions are made by collaborative groups  – and the number of people within these buying groups is growing. According to Gartner, an average of 11 […]

Beware of Black Boxes. Look for Actionable Outputs.

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Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, […]

Anonymous Still Means Anonymous – Sales Needs More

NASA_Webb_Telescope_Image

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

Making Sense of Intent Data for Sales and Marketing Pros

Intent data for sales

Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution providers […]

Keeping Up with Evolving B2B Demand Gen Thinking and Practice

demand generation strategies

The thinking around B2B demand gen strategy is rapidly evolving. Until recently, demand gen organizations were laser-focused on lead volumes – how to identify, convert and qualify them. The thinking […]

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