Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

AligningtoEuropeanITPriorities_Resource
White Paper/E-Book

Market Intelligence

Aligning to European IT Priorities to Drive Buyer Engagement
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Webinars/Events

EMEA

Virtual Summit: Fuel Your Pipeline with Data-Driven Strategies
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Webinar

Channel

Strategies to Support Channel Marketing Programs in EMEA
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Infographic

EMEA

Employing Your Content as a Digital Sales Rep
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White Paper/E-Book

EMEA

Understanding IT Buyers’ Behaviors
customer acquisition
Blog Post

Intent Data

Acquisition vs. Retention and How to Increase Their Effectiveness with Intent Data in EMEA
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Video

EMEA

The IT B2B Marketer vs. The IT Pro: Does Buyer Perception Mirror Reality?
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White Paper/E-Book

Advertising

Tethering Brand and Buyer: Differentiating Your Brand in an Evolving B2B Environment
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Case Study

Case Studies

8×8 Uses Priority Engine to Enable Channel Partners and Fuel Pipeline
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Infographic

Content

Refocus Your Content: Engaging IT Buyers in a Digital-First Buying Environment
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Infographic

Demand Generation

Demand Generation Game for the Win: Fitting Marketing Pieces Together
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White Paper/E-Book

Demand Generation

Email Nurture Revival
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