Building an ABM Program That Actually Works

Six practical steps to help you build, execute and scale smarter ABM

Account-based marketing is one of the fastest-growing trends in B2B marketing today. But as ABM programs mature, many companies struggle to see success from their ABM initiatives.

TechTarget has helped hundreds of technology vendors leverage intent data to fuel their ABM programs and achieve real success.

This E-Book details the 6 key components of a practical ABM strategy and how the right data, processes and partners can help you fuel measurable results for your business.

Download now to learn how to build smarter ABM programs with better insight and alignment.