Tech Marketing

Enhance your contact database

Successful marketing starts with good data. If your database is filled with the wrong contacts, or the wrong information about them, you’re never going to be as productive as you could be. As needed, TechTarget can add thousands of contacts to your database. Priority Engine™ then enhances the data on a weekly basis with thousands of relevant prospect activities, so you can focus your best efforts on the critical opportunities in your market.

Build awareness

If you target active buyers with relevant display ads, you can get a 25% lift in consideration rate. But that’s only if you know exactly who to target and when to reach them.

TechTarget’s intent-driven advertising solutions achieve optimized brand recognition by engaging the perfect targets when they’re on relevant TechTarget sites—and after they leave.

Drive in-person event attendance

Events and tradeshows remain central to most B2B marketing plans. Often, the most stressful part can be simply finding and recruiting quality prospects who’ll actually attend.

TechTarget helps you identify and engage new prospects who want to attend because they’re currently researching relevant solutions right now.

Enable Sales & Channel

Eventually, your hard-found leads end up in the hands of sales or your channel partners. But if they struggle with conversion, you lose.

Help your sellers craft more personalized pitches. Enable them with purchase intent data and real insights. Armed with this, they can break into new accounts, land more meetings and close more business.