The uncertainty of the macro-economic climate is serving as a call-to-action for both the sell and buy sides of the technology market. Technology vendor marketing teams need to evaluate the return on their demand gen spend with an eye toward both customer acquisition and customer retention. Similarly, IT leaders are also scrutinizing their investments—gaining greater operational efficiency while enabling strategic digital transformation initiatives.
The meeting places for sellers and buyers are increasingly the online watering holes that content buyers require when researching technologies, strategies and best practices.
This video series explores these market dynamics, shares highly salient peer-level market research and offers pragmatic advice for everyone navigating the economic landscape as we enter 2023.
For more information, see Enterprise Strategy Group’s 2023 Technology Spending Intentions Survey, including a complimentary infographic.