Making Sense of B2B Purchase Intent Data and Putting It to Use

Put Purchase Intent Data to Work for You

In this e-book, Making Sense of B2B Purchase Intent Data and Putting It to Use, Patricia Anton, founder of Anton Consulting, Inc. discusses how you can bring together data, human processes and technology to create a competitive advantage.

You’ll find out how to create a clear working definition of B2B “purchase intent data” by:

• Applying five key criteria to identify real intent data and make it actionable.
• Understanding the three common sources of behavioral data used to support marketing and sales activities.
• Separating weak purchase intent signals from strong ones.
• Recognizing how providers position themselves and how they stack up in terms of data sources and signal strength.