Partner Marketing

Critical capabilities for strategic partner programs

As the largest internet publisher of decision support content for buyers, TechTarget has the market proximity that fuels unmatched experience, scope and scale for your most important partner programs. Our Partner Marketing Services Group addresses the evolving requirements of the Partner Marketing and Sales community with a robust portfolio of marketing services—from primary research to custom content, to demand generation and omni-channel execution. Because we understand your target audiences better, we can support you better, end-to-end.

Better, more aligned program strategy

Programs thrive when partners can align from concept through implementation. The more precise and clear your strategy, the more efficient and effective your rollout can be. TechTarget’s analyst-guided research-based approach ensures a fact-driven foundation that enables stronger partner alignment so that you can execute and compete better together. Our capabilities ensure that your content differentiates you better, your tactics deliver more effectively, and you achieve your objectives more efficiently.

Content that helps buyers buy

In this era of digitally savvy buyers, content plays an essential role in both shaping their opinions and supporting their decision-making processes. Without competitive content, you lose. But creating better content requires intimate market and customer knowledge that many teams lack and most service providers can’t offer.

TechTarget is different. We know your space. We have the analyst skills to illuminate key buyer needs and highlight essential partner differentiators. What’s more, from robust technical and economic validations through to infographics and even social-media “snippets”, we can build critical cornerstone marketing assets as well as easy-to-consume derivative materials for you.

Executional scale, intent-driven precision and omni-channel reach

More enterprise tech companies work with TechTarget than anyone else because we have the scale and capabilities to deliver better results, faster. Many come to us because we can efficiently reach their audiences. They stay because of the effectiveness of our industry-leading Prospect-Level Intent™-driven demand generation model and omni-channel delivery services. Whether you require advertising, demand generation including sales-ready leads, robust video, webinar or virtual event support, or a variety of marketing services in combination, we can execute all this for you or fuel your own capabilities as you prefer.

Channel sales enablement & partner recruitment

TechTarget can help you increase channel partner success and loyalty using Prospect-Level Intent™ to efficiently and productively identify relevant prospects for your channel constituencies from among our 29 million-plus registered opt-in IT and business professionals. Our Customer Success team then meets your channel marketing and sales practitioners where they are—in terms of content, staffing levels, experience and infrastructure—to accelerate your ability to leverage our offerings and benefit from our data-driven marketing and sales best practices across your organization.

For growing your channel ecosystem, behavioral targeting of active prospects can double the number of partner opportunities you develop vs. channel partner prospecting with cold contacts. TechTarget’s Verified MSP Targeting helps you identify candidate MSPs, CSPs, VARs and other high-value channel players that are active in researching technology and channel business topics across our network of 150+ hyper-specific technology information sites, including TechTarget IT Channel.