Sales
“With TechTarget’s Confirmed Projects™, we have a deeper understanding of the buyer’s needs, which allows us to establish trust and ultimately win more deals.”
“Priority Engine allows for roles across sales, marketing, sales engineering and customer success to see buying and intent signals—and know who and where in the buying cycle they are, based on actual behavior.”
Marketing
“We created about 100 net-new opportunities from Priority Engine, which is a great result. The scale and the accuracy of the data that we’re getting from Priority Engine is unmatched.”
Marketing
“Priority Engine helps us see which accounts from our target list are actively in-market or engaging with our brand, and who the actual buying team members are within those accounts.”
ABM, Marketing
“Because Priority Engine refreshes every week, we are getting two to three new accounts a week—which is ideal. It achieved the highest level of engagement and enthusiasm from our sales team that I’ve seen for any digital approach.”
Marketing
“Priority Engine allows me to export more contacts and identify more accounts that I can nurture until they are ready to buy. It helps me future-proof my funnel.”
ABM, Marketing
“Priority Engine’s intent becomes a baseline for our marketing campaigns because the intent data can be used at every stage of the campaign to make more targeted decisions.”
Marketing
“We’ve been able to get more specific with the data coming from TechTarget so that I’m building my database of contacts within those accounts that have shown real intent.
Marketing
“The customer success team at TechTarget is just wonderful. They have helped us along the way the entire time.”
Marketing
“[Priority Engine] generates the most qualified leads out of any channel. An added benefit is that individuals are double opt-in, so you can utilize your marketing automation platforms to your email programs.”
Marketing, Sales
“While it didn’t start as a marketing tool idea, we’ve quickly taken advantage of the amplification and impact opportunity that TechTarget’s and BrightTALKs networks offer us.”
Marketing
“Priority Engine helps us solve our three most pressing challenges: who to call, what to say, and when to do it.”
ABM