Supporting Your GTMs from the Start

Improve your products, plans and positioning

Maximum GTM performance comes from getting all the necessary pieces right. To achieve aggressive goals, you have to understand the market, the buyers and your solution’s position with both. Leveraging expert analysis and analyst guidance, we can help make sure you’re focused on what will work, and that your whole GTM can activate more effectively.

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Buyers are active in many channels. For maximum lead signals, we must meet them where they are.

Immediately, at scale

You need to scale up fast. TechTarget has the organization and infrastructure to make that happen. With exceptional targeting accuracy, we can put you in front of the buyers you want in the channels that matter most, with far less waste. Advertising for your brand, video for your critical constituencies, active prospects for better leads, and Confirmed Projects™ for sales. We deliver more demand to you.

Implement sooner, improve faster

Our full-service, award-winning customer success teams support your business around the world. We meet your people where they are and make your programs better. From onboarding through to reporting and improvement, clients rave about these people they work with every day.

Strategic guidance

To ensure you reach your goals, we start with better visibility into current and future market opportunities. We then help you action that in your programs using:

Market, technical and economic validation
Market and customer segmentation
Customer requirements capture and prioritization
Purchase process articulation
Customer and partner sentiment analysis

Performance assurance

To deliver on your program objectives more effectively and efficiently, we help you with:

Tailored purchase intent onboarding and implementation support
Integration guidance and coaching across all standard systems, with customizations as needed
Full-service advertising and content marketing, persona validation, list management, nurture best practices, A/B testing, benchmarking and competitive assessments.
Customized project management, campaign and content optimization support

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Program support, beyond the tactics

TechTarget’s broad solution portfolio and our range of products and services ensure that we can execute more of what you need to get done now. Over time, from up-skilling your sales teams to refining specific GTM strategies, our combination of technologies and expertise helps leverage your existing strengths and close critical gaps. Across your various efforts, we can co-innovate with you—anticipating market conditions and flexibly adapting to change.

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