Hey CMOs, ROI Is People!

Why B2B continues to fail at marketing and what you can do about it

Unless you are a sci-fi film buff, you may not recognize the allusion to the dystopian classic Soylent Green in the title of this article (it’s dark, overwrought and partially in fun), so here’s what it really means for marketers: ROI is dependent on people because people are essential to the modern B2B marketing that drives real ROI.

In this Martech Today article, TechTarget CMO John Steinert showcases why a people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed.