Cultivate a PMM Capability that Helps Optimize Your Entire GTM

In order for alignment to be less of a buzz word and more of a performance-driving strategy, you need a way to make doing the right thing for the business occur more organically – you need to create and sustain a process that enables alignment across your various functions.

In this e-book, we’ll break down the key takeaways from a recent session with Forrester Principal Analyst Barry Vasudevan and highlight Forrester’s framework for planning, activating and optimizing go-to-market (GTM) alignment, regardless of your organization’s size or structure. You’ll learn:

  • What elements contribute to GTM alignment within an organization.
  • The five steps of Forrester’s Knowledge Enablement Model.
  • How a PMM team can address breakages in GTM alignment.
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