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The 5 indicators of healthy sales-marketing alignment
How can a business ensure sales and marketing teams communicate and are on the same page? Ask these five questions and make sure both teams share a common language.
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8 SMS marketing software to know in 2023
SMS marketing is the best way to reach customers where they are. These platforms can help organizations send automated replies, add personalization and integrate with other tools.
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Customer success vs. account management: How do they differ?
Customer success and account management strategies help organizations grow in different ways. Customer success focuses on loyalty, while account management focuses on revenue.
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4 components of a customer obsession model
Customer-obsessed organizations put customers at the heart of their operations. A customer obsession model requires important elements like a data strategy and leadership support.
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The 5 indicators of healthy sales-marketing alignment
How can a business ensure sales and marketing teams communicate and are on the same page? Ask these five questions and make sure both teams share a common language.
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E-Commerce News
Adobe Firefly brings generative AI image marketing tool
The CX giant's Firefly is an image creator trained on millions of visuals from Adobe stock content to understand written commands and make images for better marketing.
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Customer Service & Contact Center Manage
Monitor generative AI in customer experiences -- or else
As marketers and customer service leaders deploy generative AI tools that tech vendors are rapidly commercializing, they should monitor U.S. FTC guidance.
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Customer Experience Management Evaluate
Customer success vs. account management: How do they differ?
Customer success and account management strategies help organizations grow in different ways. Customer success focuses on loyalty, while account management focuses on revenue.
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Customer Data Management News
Salesforce moves forward with secure, private generative AI
With its new AI Cloud and built-in Einstein GPT Trust Layer, The CRM and CX vendor is investing in generative AI technology and adding data security and privacy features.
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CRM Tools & Strategy News
Salesforce brings GPT to customer service, sales platforms
The CRM giant brings generative AI capabilities to its sales and service platforms for fast, relevant email, message and article creation, as well as multilanguage transcription.
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8 SMS marketing software to know in 2023
SMS marketing is the best way to reach customers where they are. These platforms can help organizations send automated replies, add personalization and integrate with other tools.
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Customer success vs. account management: How do they differ?
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4 components of a customer obsession model
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6 risks of ChatGPT in customer service
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8 barriers to effective CX initiatives
There are many barriers to effective CX initiatives, but most revolve around communication at the consumer and enterprise level.
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CXM vs. CRM: Which platform is best for your business?
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9 disadvantages of self-service options
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5 ways to use social media in supply chain management
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The 5 indicators of healthy sales-marketing alignment
How can a business ensure sales and marketing teams communicate and are on the same page? Ask these five questions and make sure both teams share a common language.
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Monitor generative AI in customer experiences -- or else
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How to create customer profiles, with examples
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Top 10 customer data privacy best practices
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E-Handbook | December 2020
Customer upselling gets upgrade from AI, analytics
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Evolving customer data platform features set sights on CX
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E-Handbook | October 2020
Contact center roles shift from cost center to profit center
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E-Zine | October 2020
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Customer Experience Basics
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4 components of a customer obsession model
Customer-obsessed organizations put customers at the heart of their operations. A customer obsession model requires important elements like a data strategy and leadership support.
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RFx
RFx (request for x) encompasses the entire formal request process and can include request for bid (RFB), request for information (RFI), request for proposal (RFP), request for quotation (RFQ) and request for tender (RFT).
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The importance of customer experience management
A customer experience management strategy brings many benefits, including a reduced customer churn rate, lower marketing costs and improved crisis management.
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The evolution of chatbots and generative AI
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Customer data management
Salesforce moves forward with secure, private generative AI
With its new AI Cloud and built-in Einstein GPT Trust Layer, The CRM and CX vendor is investing in generative AI technology and adding data security and privacy features.
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Customer data management
Salesforce unveils AI Cloud with new Einstein GPT Trust Layer
AI Cloud houses the Einstein GPT Trust Layer with generative AI safety features, including data masking to remove personal information from data sent to large language models.
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Marketing and sales
LinkedIn unveils generative AI-based tools for B2B marketers
The professional network's new products let marketers create ad copy, message other company Pages, and post different types of ads to attract buyers throughout the buying process.